Keeping Culture Alive

MAKE SOAP NOT WAR

 
 
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Soap For Hope

As the world’s oldest city, Aleppo is a unique product of its past. Arab, Turkish, Roman, French and Persian influence has shaped the city’s rich arts scene and unique way of life.

Yet, Aleppo’s most significant contribution may be as the birthplace of soap. 

For 4.000 years, Syrian artisans have made natural soap of olive- and laurel oil. A renowned natural product and a cultural pride of Aleppo - now close to extinction due to the war.

Defying the war to keep the culture alive, our soap seeks to promote what once was - and what might be again.

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The True Natural Soap

Aleppo soap is the world's oldest soap and a pure natural product made of fine olive oil, laurel oil, water and lye. 

This traditional formula contains no colours, parabenes or perfume, making it suitable for all skin types. 

The ingredients are mixed in the winter during harvest season and set to dry for up to nine months. During the drying process, the soap turns from green to its distinct beige colour while preserving its natural antibiotic qualities.

The laurel oil is an effective cleanser that, together with olive oil, helps to purify and nourish your skin.

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Keeping Culture Alive

Since 2011, sustained bombing has destroyed Syria. The war has killed close to 400.000 people and caused millions to flee their home. As one of the fiercest battlegrounds, Aleppo has come to symbolise the horror of the civil war in Syria.

However, the city's history is far from today's portrayal. Aleppo is a Unesco World Heritage site, a centre for classic Arabic music and celebrated for its literary traditions.

Working with Syrian soapmakers, our original Aleppo soap has been made in Syria and imported from EU and functions as a symbol of Aleppo’s cultural heritage and contribution to the world.

In addition to preserving the traditional soapmaking, our profit supports and promotes Syrian culture across Europe.

Transparency

Credibility

We have three objectives with the Aleppo soap project. First of all to help keeping the craft of soapmaking alive. Secondly to convey a different image of Aleppo than the one many of us know through media coverage of the war. Finally, we want to use our profit to promote inter-cultural initiatives within Europe.

The situation in Syria right now is very complex, however, working with a private manufacturer and importing through EU, we do our utmost to not allow the money to fall into the wrong hands. The details of our distributor has been declared to the Danish authorities for a screening procedure.

 

How the money is distributed

We try to be as transparent as possible with how we spent the money you pay for the soap. Below you will find a breakdown of where the money goes. 

15% of the retail price goes to the making of the soap, 25% is spent on administration (accounting, shipping, EU registrations, packaging, website, etc.), 10% is spent on transactions and banking fees, while Danish VAT takes 25%. Depending on the balance between direct and indirect sales, we expect a profit of approximately 20% that will go to inter-cultural initiatives in Europe.

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